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Portanoble
Brand strategy, art direction, concept, brand design, copywriting, motion


This brand concept was created during my intenship at Chilli.


Portanoble saw the opportunity to get rid of the limited collections that most furniture hardware companies offer. Portanoble releases concepts with an extensive range in order to achieve uniformity in your home. 
Portanoble will be known for it’s coveted luxury, hollistic approach and 1 on 1 communication. It has a down to earth, loyal and independant personality which can be reflected in copy and visual style. 

My concept for this branding is called ‘harmonizing disparity through balance’. I wanted to emphasize the feeling a person could get when the finishing touches (in this case the hardware pieces) are all in harmony with eachother. Getting rid of the imbalance, that is what Portanoble stands for. Coming home in your own sanctuary where you can find peace.